Reaching targeted stakeholders and influencers with compelling stories and relevant messages Mardiks PR carefully crafts creative and strategic initiatives that achieve business-building results. Below are some examples of our work.
Known by Americans mostly for the iconic Guernsey cow, the island of Guernsey in the British Channel islands was also the inspiration for the beloved New York Times bestselling novel, “The Guernsey and Literary Potato Pie Peel Society” and movie by the same name, and VisitGuernsey saw this as pivotal to broadening the island’s image.
Mardiks PR was tapped to cast the spotlight on Guernsey and build visitation from North America. With just one month prior to the movie’s debut, the agency jumped into action promoting the film and the rerelease of the book across broadcast, digital, print and social channels. Working closely with Netflix and Random House marketing partnerships were orchestrated to build buzz, site traffic and inquiry. Following the burst from the movie, an ongoing media outreach and visiting journalist program was implemented.
This “rolling thunder” campaign has generated more than 50 million media impressions in less than a year. The campaign has also resulted in an increase in U.S. web traffic of an impressive 600 percent year-over-year and seven percent conversion rate goal.
In business for more than 60 years, Frankfurt-based Condor Airlines was a best-kept secret amongst Germans looking to get more value from their vacation dollar. However, in the U.S. Condor had been flying under the radar and with increased competition from a proliferation of low-cost carriers, the carrier sought to change this with the introduction of new routes from smaller, underserved U.S. gateways to Frankfurt and beyond.
Mardiks PR was given the task of building the Condor brand nationally and in the individual gateway markets across the U.S. Working in partnership with local airport authorities, the agency orchestrated launch events and media outreach to spotlight Condor’s growth, the carrier’s commitment to these underserved markets, and the airline’s key differentiators against other low-cost carriers with their “nickel and diming tactics.” The agency also coordinated flights for key aviation writers and influencers from both national and regional outlets.
The campaign has resulted in feature coverage in top-tier outlets, resulting in increased bookings from new and existing gateway cities, and as a result the airline has added more flight frequencies and continues to grow their footprint in this important transatlantic source market.
Celesytal Cruises, the main home-porting cruise operator in Greece and the preeminent cruise line serving the Greek Islands and Eastern Mediterranean, had little brand awareness in the U.S. against the large cruise conglomerates with their headline grabbing mega ships.
Celestyal sought to change this and engaged Mardiks PR to build their brand amongst U.S. travelers. The agency employed a strategic media outreach campaign arranging C-Suite executive interviews at key industry trade shows and events as well as pitching and coordinating ongoing media sailings to experience Celestyal and their immersive, destination-focused itineraries. The ongoing media relations campaign has generated feature coverage in leading trade and consumer outlets resulting in increased inquiry and bookings from North America.
A modern London hotel with a storied past, The Athenaeum Hotel & Residences had become overshadowed by a host of newer, more notable hotels throughout the city of London. Following an extensive refurbishment program, the hotel sought to reposition the hotel as sophisticated five-star hotel in the heart of London for those who feel they have already arrived.
They partnered with Mardiks PR to tell this story via a multi-channel campaign. Through an ongoing media outreach campaign including desk-side media interviews and a robust visiting journalist program, the agency has secured coverage for the hotel in leading consumer and trade outlets and with key social influencers.
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