Restoring the Luster to A Legendary Brand: Regent Hotels & Resorts

Challenge

Reenergize and reposition a preeminent luxury hotel brand suffering from a tarnished image following the closure of hotels and multiple ownership and management shifts.

 

Strategy

Showcase new leadership and a robust new property development program. Implement a strategic media outreach campaign to seed stories in high-profile media outlets.

 

Results

A stream of positive media coverage resulting in the successful repositioning of the Regent brand and 14 million impressions among affluent consumers. Highlights include: The Wall Street Journal, Robb Report, Departures, Travel + Leisure and Condè Nast Traveler.

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