Leveraging Modern Design to Position Radisson Blu in the U.S.

Challenge

Differentiate the four-star, upscale Brussels-based Radisson Blu brand from its mid-scale Radisson counterpart in the Americas.

 

Strategy

Leverage the brand’s most recent collection of “new breed” properties in Berlin, Frankfurt and Zurich. Capitalize on modern design, architectural heritage and dramatic and distinctive visuals. Planned and implemented press visits and event to position Radisson Blu as the “one to watch” among global travelers.

 

Results

Ongoing stream of media coverage over an extended period of time in such high-profile outlets as: The New York Times, Travel + Leisure, USA Today, National Geographic Traveler and NBC Today Show.

Chuck Mardiks and his team were members of our ‘family’; professional PR consultants and excellent ambassadors for our brands Radisson Blu, Hotel Missoni and Regent in the United States. I personally highly appreciated the support of Chuck Mardiks during my New York visits and during leading industry events. Our relationship was more than a business cooperation. It was a friendship.

 

                                     — Kurt Ritter, President and CEO, Carlson Rezidor Hotel Group

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