Designing A Brand Launch: Hotel Missoni

Challenge

Launch the Hotel Missoni brand in North America amongst a flood of lifestyle and fashion brands.

 

Strategy

Position Hotel Missoni as a new breed of lifestyle/designer hotel. Leverage the company’s matriarch, Rosita Missoni and implement a distinctive storytelling platform and media outreach campaign punctuated by striking visuals.

 

Results

Feature coverage in top-tier outlets reaching affluent travelers and tastemakers, resulting in more than 174 million impressions and an ROI of 28:1. Highlights include: Vanity Fair, Condè Nast Traveler, Food+Wine, Town & Country and Departures.

 

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